Chocolate brand Elizabeth Shaw continues to change direction with Food Service packaging update
Elizabeth Shaw has redesigned all of its Food Service packs giving them a fresher feel with the use of lifestyle imagery.
The move will roll out from 1 June across all seven of the brand’s catering packs, with Food Service currently accounting for 10 per cent of the chocolate brand’s business.
The decision to redesign the packs follows the introduction of Connoisseur Bars to the range and sponsorship deal with The Great British Bake Off at the BBC Good Food Show Winter.
“We feel that we have been heading in a new direction in the past year, with the introduction of our new Flutes range and the Connoisseur Bars. We wanted this to transpire throughout our Food Service offering too,” explained Karen Crawford, MD of Elizabeth Shaw. “The new packs are more contemporary and generate a better shelf standout. The feedback we have had from customers who have been shown designs so far has been fantastic.”
The new design will feature across the full Food Service offering with customers including Booker, Marko, Export (Sweden) and many smaller hospitality outlets including restaurants and coffee shops.