Infectious Media scooped the Grand Prix award for its Waitrose campaign at The Drum’s Digital Trading Awards (DTA) last night which kicked off at the Marriot Hotel in London.
The customer retention campaign, planned and delivered by the agency stood out as a “clear winner”, according to the judges.
Google’s UK industry head, Insurance and DTA judge Andy Mihalop said it won due to its “impressive” use of first-party data, advanced audience segmentation and dynamic creative to target both prospects and customers.
“Aligning programmatic media buying with CRM data clearly demonstrates the value of an integrated, data-driven approach to deliver growth in sales, average order value and ROI. The Grand Prix award reflects the very best in digital trading and Infectious Media were a clear winner,” he said.
Fiat and Maxus picked up the Chairman’s Award, for their Fiat Motherhood campaign, which also won the Best Video ad campaign award, beating off competition from OMD and Shop Direct Group which received a commendation, and iCrossing and Reed.co.uk, and Collective for its work for O2.
Most Effective Media Agency went to iProspect, while Best Digital Ad Ops Team went to its trading desk Amnet, with iProspect receiving a commendation for the same award.
Media iQ Digital won Best Digital Trading Team, with Publicis-owned VivaKi receiving a commendation for the same category.
Meanwhile Most Effective Cross-Channel Buy went to MediaCom for its work for WKD and its Sound Clash campaign, while VivaKi-owned Solutions picked up a commendation for its work with Blackberry and its ‘Going Native – The Level Up Projects.
The Most Effective Digital Media Buy award went to Infectious for its Waitrose campaign with VivaKi also winning a commendation for its work with Lexus Display Remarketing from Search Ads. The 7stars also received a commendation for this category for its work with Suzuki on the launch of its S-Cross model. All three agencies beat off competition from Vibrant Media, Threepipe, Neo@Ogilvy, Amnet, and Amplifi Carat.
Lowe Profero won Best Paid Social for its work for Marks & Spencer’s Autumn / Winter 2013 campaign ‘Leading Ladies’, with Maxus receiving a commendation for its work for Barclays Lifeskills.
MediaCom bagged the Best Use of Performance award for its work with BSkyB on Project Stratosphere – Sky Personalisation.
Best Mobile Campaign went to Fetch for its work for eBay, beating competition from Topcashback, and YuMe, and best Paid Search went to Neo@Ogilvy for its work for Sony Store Online and its “Do more, with less” campaign. Starcom Mediavest Group received a commendation for its work for Travelodge.
The Advertisers Choice of Ad Technology award went to TubeMogul, which also won Best ad-tech Platform (buy side) , while the Publishers Choice of Ad Technology went to Google UK for its DoubleClick Ad Exchange. InSkin Media received a commendation for the same award for its i-Roll product.
For a full list of the awards winners, and finalists visit The Drum's winners website.
The awards were sponsored by Brightroll, Essence, IgnitionOne, Improve Digital, Integral Ad Science, MediaMath, Millennial Media, Propel, Quantcast, Sphere Digital Recruitment, Strike Ad, The Exchange Lab, TubeMogul, Unanimis and Xaxis.