Unilever works with JDO to create pack design for new Dove premium hair care range
Unilever has engaged JDO Brand Design & Innovation to create the pack design for its ‘Dove Advanced Hair Series’, a premium tier of products sitting above the core Dove hair care range.
JDO was tasked with creating a premium set of designs, establishing a platform leveraging the Dove brand and showcasing its expertise in hair care.
The resulting packs feature soft pastel hues to introduce the different needs states. Shampoo products boast a semi-transparent gradient which here’s the product format; conditioners remain pure and white with a gold foil icon introduced. Each cap is tinted with the respective complimentary colour to compliment the design.
Renato Rossi, global brand director, Dove hair luxury at Unilever, said: “JDO’s new premium pack designs represent a big step change for Dove. The new platform provides a much more premium offering from the core Dove hair care range and will allow us to bring the next generation of Dove hair care technology to a broader consumer base.”
JDO principal and founder Tim Jebb added: “The new design creates a beautiful premium presentation, white plus a hint of colour, allowing an integration of core Dove to the new platform and collections.”
The first launch from the product range is Dove Oxygen Moisture.
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JDO Brand Design & Innovation
Brand & Packaging Design Agency | Specialising in Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity.
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