SABMiller awards Southpaw European account for St Stefanus beer
SABMiller has chosen Southpaw as its sole strategic and creative agency for its Belgian abbey beer brand St Stefanus.
The drinks distributor has tasked Southpaw, formally known as Nexus/H, with delivering a digital communications strategy and creative campaign that drives awareness and builds an “emotional engagement” with the brand's target audience.
Commenting on the appointment, Eva Staníková, commercial manager, St Stefanus and Speciality Brands, said: “Southpaw clearly stood out with their insightful strategic approach and strong creative ideas, which were easy to envisage implemented.”
In addition Southpaw will manage St Stefanus’ core social media platforms and website from a community management perspective.
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