Havas Sports & Entertainment appoints Tove Okunniwa as CEO
Havas Group has announced the appointment of Tove Okunniwa as CEO of Havas Sports & Entertainment UK to oversee brands such as the Coca-Cola Company, The Football Association, The Lawn Tennis Association, Sport England, AEG, and Yahoo!
The role will see Okunniwa take charge of the 30 strong division to direct daily business operations, client and partner relationships, strategy, and new business development whilst reporting directly to Lucien Boyer, President & Global CEO of HS&E, as well as Dominique Delport, chairman of Havas Media UK.
Okunniwa arrives at Havas from MEC Access where she helped triple the size of the division as managing director and managed campaigns for the likes of Danone, Wrigley and Specsavers.
Boyer commented: “Tove’s deep knowledge of sports & entertainment, combined with her extensive experience in digital, TV and radio channels, will build on and take our insights-led and integrated vision to the next level, making her the perfect choice to propel our agency forward.
“Tove joins at a period of great growth for our UK agency, led by a talented leadership team, which has successfully delivered a variety of exciting projects, including the London stop of the FIFA World Cup Trophy Tour for The Coca-Cola Company.”
Delport added: "Tove’s multi-channel experience means that she is uniquely positioned to understand HMG’s vision and added-value, and the importance of HS&E within our fully-integrated group. Her charisma, warm approach to managing teams and impressive achievements, including significant business growth in all of her roles, plus a number of industry awards and recognition, make us very proud to have her among the leadership of Havas Village in the UK. "
Okunniwa supplants former HS&E UK director Gordon Lott who has left to pursue an entrepreneurial project in sustainability.