Former Absolute Radio head of interactive Anthony Abbott joins Bauer Media as digital product director
Bauer Media Group has named Anthony Abbott as digital product director of the company’s radio division.
The newly-created role sees Abbott tasked with leading the division’s strategic direction whilst overseeing the delivery of digital products for Bauer Media’s Radio portfolio.
He joins Bauer from Absolute Radio where he held the role of head of interactive, leading the interactive, web and user experience (UX) team. He was also part of the group that developed the station’s ‘logged-in’ online audio advertising solution InStream.
With over 14 years of digital experience, Abbott’s new role will have him working closely with the digital development team at Bauer Media Group to create new, best-in class digital products for the group’s brands. This will incorporate a coherent product vision for Bauer’s website and mobile apps, with a clear consumer approach and commercial opportunites.
Steve Parkinson, Bauer Media managing director, Bauer Radio (London), said: “Anthony is a highly skilled individual, who has demonstrated his capabilities within the Absolute Radio network. This new role will further cement Bauer Media’s ambitions within the digital space, and will enable Anthony’s experience to be leveraged across the scale of the Bauer Radio brands.”
The announcement follows earlier promotions of Absolute Radio’s Simon Kilby, who becomes head of marketplace; Paul Brown, new digital development director, and Adrian Fitch, appointed as head of insights. Abbott takes up the position with immediate effect.