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Rightmove

Rightmove helps home-movers find their happy in new campaign from Homebrew

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By Gillian West | Social media manager

April 22, 2014 | 1 min read

Rightmove has engaged communications agency Homebrew to create a national campaign inviting home-movers to find their happy.

The debut work for the property website draws on the fact that every home-mover looks for something different to make them happy, for some it’s a shorter commute and for others its’ more space for the kids.

Using TV, bus shelters, taxis, London Underground cross tracks, online and mobile advertising for initial promotion, PR and social media activity will also support the creative.

Rightmove head of marketing, Iain Kennedy, commented: “I’m thrilled to be working with Homebrew. They have helped us identify and communicate a wonderful truth about our brand and our consumers: You can find your happy at Rightmove.”

Paul O’Neill, Homebrew founding partner, added that the agency was “excited to be re-energising” the Rightmove brand.

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