British Airways appoints Forward3D for global paid search
British Airways has appointed Forward3D to handle its global paid search account, following a pitch process. Nick Troup, global acquisition manager at British Airways, said: “What stood out about Forward3D was their combination of market, multilingual, technological and large scale experience that will provide us with the expertise that the business needs to support our growth in the coming years. We’re delighted to be partnering with them.” The account was held by DigitasLBi before the pitch process, which was handled internally by British Airway’s marketing team. Martin McNulty, CEO of Forward3D, said of the win: “We’re thrilled to be appointed by British Airways – this underlines our ability to help the largest and most prestigious global brands drive revenue growth through our cutting edge digital marketing. This terrific client win also reflects our investment in great people and great technology across all our offices.” The appointment comes a month after British Airways retained BBH to handle its above the line advertising account.