The Drum Awards for Marketing - Extended Deadline

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Creative Works: Vote for your favourite, winners to be featured in 14 May issue of The Drum

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By Gillian West | Social media manager

April 21, 2014 | 23 min read

The Drum brings you a round-up of some of the latest interesting Creative Works.

Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (14 May) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 28 April to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

Mother London: IKEA ‘The Wonderful Everyday’

Brand: IKEATitle(s): ‘The Wonderful Everyday’Agency: Mother LondonAgency website: http://motherlondon.comCreative Director: MotherArt Director: MotherCopywriter: MotherPhotographer: Keith Schofield from CaviarPublished: April 2014Short rationale (optional): This campaign explores and celebrates life in the kitchen to coincide with the launch of Ikea’s new METOD kitchen system. The design of the kitchen has been developed from a broad scope of insights through home visits and workshops from around the world, to meet the new demands around social, food, family and architectural trends.

Noah: Wilfred Owen Violin Fund logo design

Brand: Wilfred Owen Violin Fund Title(s): Logo Design Agency: Noah Agency Website: http://www.noahlondon.com Creative Director: Chas Bayfield, Dave JennerArt Director: Dave JennerDesigner/Illustrator: Tania LubettPublished: April 2014Short Rationale (optional): August 2014 marks the 100th Anniversary of the start of World War I. To commemorate this historic occasion, Noah has created a logo for the ‘not-for-profit’ organisation, The Wilfred Owen Violin Fund. War poets Wilfred Owen and Siegfried Sassoon recuperated from WW1 at the Craig Lockhart Hospital in Edinburgh. A branch has been taken from a tree in the hospital grounds and the wood will be used to make a violin. The violin will tour schools to educate young people of the sometime necessity, but ultimate futility, horrors and pity of war.

Adam&EveDDB: Bulmers 'Live Colourful'

Brand: BulmersTitle(s): Live Colourful Agency: Adam&EveDDBAgency Website: http://www.adamandeveddb.com/Executive Creative Director: Ben Priest, Ben Tollett, Emer StampCreative Director: Steve Wioland, Matt WoolnerAdditional Credits: Retouching: Stanleys PostDesign/Typography: Paul Knowles Creative Producer: Laura SmithPlanner: Tom SussmanManaging Partner: Mat GoffAccount Director: Lauren TomlinsonAccount Manager: Joseph MishonArtists: Alan Murray, Thoman Bürden, Duncan Edwards, Paul KnowlesPublished: April 2014

JWT Sydney: Cancer Council 'I Touch Myself'

Brand: Cancer CouncilTitle(s): I Touch MyselfAgency: JWT SydneyAgency Website: http://www.jwt.comExecutive Creative Director: Simon Langley, Mark HarricksSenior Art Director: Alexandra AntoniouSenior Writers: Sylvianne Heim; Sinead RoartyAdditional Credits: Account Management: Paul Everson; Caroline Ludwell; Monica Tobin; Ali ClemeshaExecutive Planning Director: Angela MorrisDigital Strategy: Trevor CrossmanProduction Company: ColliderDirectors: Daniel Askill, Lorin Askill & Joel ProntProducers: Charity Downing; Rachael Ford-DaviesDOP: Russel BoydMusic Producer: Clive YoungSound: Studios 301Post House: Method StudiosSOAP creativeCreative Partner: Brad EldridgeExecutive Creative Director - Digital : Ashadi HopperTechnology Director : Mark Fennel Senior Digital Producer : Charlotte LudlowPublished: April 2014Short Rationale (optional): JWT Sydney, Cancer Council and family and friends of Chrissy Amphlett have launched the ‘I Touch Myself Project’ to raise awareness of breast cancer, as a tribute to the iconic Australian vocalist who passed away from breast cancer almost a year ago.The ‘I Touch Myself Project’ kicks off with a 2.5 minute long music video featuring leading female artists - Olivia Newton John, Megan Washington, Sarah McLeod, Katie Noonan, Sarah Blasko, Suze DeMarchi, Deborah Conway, Kate Ceberano, Little Pattie and Connie Mitchell – in a tender rendition of Chrissy’s famous song, ‘I Touch Myself’. The video is available for purchase on iTunes and Google Play with proceeds from its purchase donated to Cancer Council.

RSC Estudio: Melgarejo 'Selección de Variedades Melgarejo'

Brand: MelgarejoTitle(s): Selección de Variedades MelgarejoAgency: RSC Estudio, Loja, Granada, SpainAgency Website: www.rscestudio.comCreative Director: Inma FernándezArt Director: Ramón SolerAdditional Credits: Typography: Aleo by Łukasz Dziedzic (FontFabric) and Colette by Greg LindyPublished: 2013Short Rationale (optional): Melgarejo is a widely known brand due to the excellence of its Extra Virgin Olive Oil. The image of this extra virgin had to have the capacity to surprise, having always a decorative sense. The idea was to create a tailor made suit which could give it presence in the shelves and also decorate in the houses.

Bray Leino: iglü TV ad

Brand: iglüAgency: Bray Leino Agency Website: https://www.brayleino.co.uk/Executive Creative Director: Jon ElsomArt Director: Scott Franklin Copywriter: Henry ChallenderAdditional Credits: Director: Steve Harding-Hill Production Company: Aardman Client team: Sally Ledger & Suzanne MitchellPublished: April 2014Short Rationale (optional): Creative communications agency Bray Leino has partnered with Aardman animations to produce the latest TV campaign for iglü.iglü Gel and iglü Rapid Relief Gel provide fast, effective relief from mouth ulcers by forming a long-lasting shelter over them. This sticks in place to soothe the pain, keep the ulcer protected and help it heal. The new ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast.

DLKW Lowe: thetrainline.com 'Brilliant for train stuff. Rubbish for anything else'

Brand: thetrainline.comTitle(s): Brilliant for train stuff. Rubbish for anything elseAgency: DLKW LoweAgency Website: http://www.dlkwlowe.comCreative Team: Phil Cockrell, Graham StoreyAdditional Credits: Agency Producer: Charlotte StirrupMedia Agency: VizeumProduction Company: HungrymanDirector: Tim BullockProducer: Matt JonesEditing: John Smith @ Whitehouse PostPost-Production: Jonathan Box @ MPCGrading: Jean-Clément Soret @ MPCAudio Post-Production: Ben Leeves @ GCRSPublished: April 2014Short Rationale (optional): The campaign demonstrates the ability to book tickets and check travel information on the go using a mobile, by boldly celebrating everything that app can help you with as well as everything it can’t, with the playful tag line “Brilliant for train stuff. Rubbish for anything else.”The campaign highlights how useful the app is by pointing out everything that is isn’t in fact capable of. In a series of TV executions, the creative follows a man trying (unsuccessfully) to use thetrainline.com app to save him in various non-train-related situations, from an affectionate dog to inexplicable IT problems and sky dives. The creative was devised by DLKW Lowe and directed by Tim Bullock of Hungryman films.

Hills Design: Accompli rebrand

Brand: AccompliTitle(s): Accompli rebrandAgency: Hills Design, Cheltenham, Gloucestershire UKAgency website: http://www.hillsdesign.co.uk Creative Director: David HillsPublished: March 2014Short rationale (optional): Hills Design are branding consultants based in Cheltenham. Having originally re-designed the logo and website for Accompli back in 2006, we were asked to revisit both this year to freshen up the brand image and project the new skills and services being offered. We set about creating a more contemporary identity using a clean looking font and new colourways. The new website acknowledges marketing material of 2006 with the use of an abstract set of images, but does so in a way that is in keeping with the new design. Overall the site has a stronger, more corporate feel. Using large areas of white allows for the corporate colours and images to have greater impact. The site is fully responsive now too, working across all devices and allowing for the video to be embedded. New stationery was also delivered as part of the re-brand.

krow: DFS 'Turn your room around'

Brand: DFSTitle(s): SpringHeadline and copy text (in English): Turn your room aroundAgency: krowAgency website: http://www.krowcommunications.comCreative Director: Nick HastingsArt Director: Jon MitchellCopywriter: Darryl GeorgeAdditional credits: Production Company: OutsiderDirector: Pedro RomhanyiProducer: Gareth FrancisAgency Producer: Davina Hickson Offline Editor: Shaun Gardiner @ Big BuoyPost Production: Gareth Brannan, Richard Payne & Milo Paterson @ The MillPublished: April 2014Short rationale (optional): Spring is of course a time for change, and DFS's new ad 'Turn your room around' inspires just this. Through spinning walls and flipping sofas, it shows how easy it is to transform your room from something that might be becoming a bit tired and drab to something that is bright, breezy and excitingly new.

Parker Williams: Green Gate Signature Blend branding

Brand: Green GateTitle(s): Signature BlendAgency: Parker Williams, London, UKAgency website: http://www.parkerwilliams.co.uk/ Creative Director: Jo SakerPublished: April 2014Short rationale (optional): Parker Williams has redesigned the logo and new packaging for an innovative brand that takes its inspiration from the positive physical and emotional benefits to be gained from a raw food diet.

Aardman Animations: Abbie Ross (Author) 'Hippy Dinners'

Brand: Abbie Ross (Author)Title(s): Hippy DinnersAgency: Aardman AnimationsAgency website: www.aardman.comCreative Director: Darren DubickiArt Director: Darren DubickiIllustrator: Darren DubickiAdditional credits: Camera and Rigging: Nathan Sale and Adam CookAudio: Dan Hembury and Dan Brown Published: April 2014

Crispin Porter + Bogusky: Paddy Power 'Ball of Shame'

Brand: Paddy PowerTitle(s): Ball of Shame Agency: Crispin Porter + BoguskyAgency Website: http://www.cpbgroup.com/Creative Director: Ben Walker, Matt GoodenArt Director: Kate Baker, Christen BrestrupCopywriter: Joe Bruce, Bertie ScraseAdditional Credits: Agency Producer: Joe BagnallPlanner: Gavin May
Production Company: Rattling StickDirector: Andy McLeodProd Co Producer: Kirsty DyePost Production: Jim Allen @ Big BuoyEditor: Art Jones @ WorkAudio: Parv Thind @ WaveMedia agency: M2MMarket/s: UKPublished: April 2014Short Rationale (optional): With the 2013-14 football season approaching its crescendo bookmaker Paddy Power are launching the ‘Ball of Shame Player of the Year Awards’The awards were kicked off with a 30-second TV ad which is the fourth and final ad in Paddy Power’s Ball of Shame campaign and caps-off a season’s worth of activity designed to showcase the mad and bad behaviour in top flight football. The cheeky bookmaker has spent the last nine months unlocking great offers for football fans every time players and clubs step out of line. There’s been Money Back Specials for players fighting, free bets for red cards, enhanced odds for manager sackings, and many more, including a special offer for Newcastle fans after Alan Pardew’s touchline headbutt. With the season drawing to a close it’s now finally time to crown some of the biggest sinners and scumbags in the league. This new film gives fans a run through of potential categories with scenarios including Most Grotesque Automobile, Best Worst Role model, Most Entertaining Punch-up and Teammates Mum Award!The film then finishes by asking fans to submit their favourite Ball of Shame moments.

Friends: Roberto Revilla London rebrand and website

Brand: Roberto Revilla LondonTitle(s): Rebrand and WebsiteAgency: Friends, Falmouth, UKAgency website: http://www.designbyfriends.co.ukCreative Director: Darren FriendArt Director: Kelly ThomasCopywriter: Nicola Smith (PR)Photographer: Simon BurtPublished: April 2014Short Rationale (optional): To continue to grow the business, Revilla wanted to rebrand the company to ensure that its image reflected the excellence with which customers had come to associate it, and ensure that Roberto Revilla could stand shoulder to shoulder with the icons of luxury tailoring, from Tom Ford to Armani and Canali to Zegna.Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with the Revillas to understand their own personal likes and dislikes. “We asked them to walk around London and feedback on anything that appealed and inspired,” says Thomas. “They returned with photos of shop windows, signage, clothing swing tags and websites. Like us, they were also inspired by global fashion brands, and it was imperative that we designed a brand that stood up to this quality.”A brand strategy and guidelines were created by Friends, all the time interacting and feeding back to the Revillas to ensure it was a collaborative process which produced the best possible work. This even extended to involving some of the company’s existing clients in the new branding – an approach that was consistent with how much Roberto Revilla values its customer base. “That was quite a challenging and unique part of the project,” says Friend. “Roberto asked a selection of his most valued clients to be involved in the re-brand. Each design stage that we sent to Roberto and Carolina was then sent to this selected group, and each person fed back via email.”The resulting re-brand of Roberto Revilla takes into consideration not just its identity but its application. “For example, we have been able to spec wonderful quality paper stocks and boards for the Roberto Revilla stationery cupboard, and we’ve used finishes such as foiling to enhance the luxurious nature of the brand,” says Thomas. “It's these special touches which transform the company’s identity into something special.”

Sugar Creative Studio: S4C refresh of the visual brand

Brand: S4CTitle(s): Refresh of the visual brandHeadline and copy text (in English): New identity for Welsh TV channel S4CAgency: Sugar Creative Studio Ltd, Cardiff Agency website: http://www.sugarcs.comCreative Director:Dan ClemoArt Director: Jason Veal, Graham Sanders, Cassie EvansAdditional credits: Implementation and digital interpretation by the internal S4C teamPublished: April 2014Short rationale (optional): In December 2013 Sugar Creative Studio responded to an open call for tenders to undertake a brand refresh project for S4C. We were delighted to be chosen based on our track record and the concepts we put forward in the tender.The objective from the outset was for the successful company to work with the internal team at S4C to guide them to a point where the concept could be handed over for implementation and disseminated throughout the organisation for adoption with a view to launching in the Spring of 2014. This concept would have to work effectively when implemented on S4C’s website, and all digital platforms, on all marketing and printed media as well as on the channel itself.The tender set out three areas which the refresh needed to cover; the main identity, transmission information and on screen menus and channel idents.Tests and final idents can be found at http://vimeo.com/sugarcreativestudio

Pupila Estudio: Forbidden hand illustrated packaging for Café Prohibido

Brand: ForbiddenTitle(s): Hand Illustrated packaging for Café Prohibido Agency: Pupila EstudioAgency Website: http://portafolio.pupilaestudio.com/Art Director: Alfredo Enciso Illustrator: Marcelo JimenezAdditional Credits: Lettering: Matti VanderseePublished: 2014

McCann Manchester: Go Outdoors Spring 2014 TV

Brand: Go OutdoorsTitle(s): Spring 2014 TVAgency: McCann ManchesterAgency Website: http://www.mccannmanchester.com/Creative Director: Mick Craven, Gary DelaporteArt Director: James ClancyCopywriter: Nick EntwhistleAdditional Credits: Account Management: David Donaghue, Laura GraingerTV Producer: Abby MooreProduction Company: Ink FilmsPublished: April 2014Short Rationale (optional): The first work, spearheaded by a 20 second TV commercial, focuses on promoting Go Outdoors new range of tents ahead of the spring and summer camping season. The TV activity will be underpinned by a PR programme being run by Go Outdoors.The new work retains the voice of actor Brian Blessed, who has been used in previous commercials and shows the breadth of tents available from Go Outdoors.

TMW: Lynx, Unilever 'Make Love Not War'

Brand: Lynx, UnileverTitle(s): Make Love Not WarHeadline and copy text (in English): Make Love Not WarAgency: TMW, London, UKAgency website: http://www.tmw.co.ukExecutive Creative Director: Graeme NobleSenior Art Director: Luke ClarkSenior Copywriter: Dave WillisAdditional credits: Senior Creative Technologist: Ashley Nolan Lorena Teruel – Senior DesignerProject Manager: Prudence Peat Senior Account Director: Mia Matulic Account Director: Mark Carroll Senior Planner: Mike Phillips Senior Developer: Matthew Basson Community Manager: Alex Willimott Technical Lead Developer: Iqbal Khan Published: April 2014Short rationale (optional): ‘Make Love Not War’ encourages fans to embrace peace in every aspect of their lives. It centres around three key passion points: Make Beats Not War (music), Make Threads Not War (fashion) and Make Moments Not War (photography).

W+K Amsterdam: Powerade 'There’s Power In Every Game'

Brand: PoweradeTitle(s): There’s Power In Every GameAgency: W+K AmsterdamAgency Website: http://wkamst.comExecutive Creative Director: Mark Bernath, Eric QuennoyCreative Director: Alvaro Sotomayor, Rosie BardalesArt Director: Mike BondCopywriter: Bernard Hunter Additional Credits: Head of Broadcast Production: Erik VerheijenBroadcast Producer: Tony Stearns, Lars Fabery de JongePlanner: Ben ArmisteadGroup Account Director: Kirk Johnson Account Director: Courtney TrullAccount Manager: Alex AllcottArt Buyer: Maud KlarenbeekProject Manager: Stacey Prudden Business Affairs: Emilie DouqueFilm Production: Production Company: Caviar Los Angeles Director: AG RojasDirector of Photography: Frederick Backar, Michael RaganProducer: Geoff McLeanExecutive Producer: Michael Sagol, Jasper Thomlinson Editing Company: Whitehouse Post London Editor: Russel Icke, Charlie HarveyAudio Post: Wave Amsterdam Sound Designer/Mixer: Alex Nicolls-LeeMusic TVC: Schmooz France Music Nico Doc: Victor ButzelaarArtist TVC: Sanj SEN – Powerade 2014 CompositionArtist Nico Doc: Victor Butzelaar – Nico Piano Composition Music Company TVC: UltraschmoozMusic Company Nico Doc: Record-Play Post Production: Glassworks AmsterdamFlame: Kyle Obley, Jesper Nybroe, Bob Rojien3D: Tim Bolland, Simon Glas, Eva KuehlmannTelecine: Scott HarrisProducer: Armand WeeresinghePrint Production: Photographer: Levon BissPhotographers Agent: Seamus O’Cleary @ Bonakdar ClearyProduction Company: Widescope ProductionsPublished: April 2014Short Rationale (optional): Spanish Professional Footballer, Andrés Iniesta, who memorably scored Spain’s winning goal in the 2010 FIFA World Cupis the face, of the campaign which is also supported by stories of five amateur athletes from around the world. All of the athletes have overcome challenges in their lives and in the process have lifted their teammates, rallied supporters and inspired communities through their dedication and achievements in the sport. The campaign, created with Wieden+Kennedy Amsterdam, includes television commercials, print/out-of-home, documentary-style films, and for the first time global digital activation that hero real players - celebrating the sweat, hard work and determination it takes to overcome adversity and power through.

Why? Brand Design: LUX packaging

Brand: LUXTitle(s): Why? Brand Design Crafts New Chapter in LUX’s Lasting LegacyHeadline and copy text (in English): By bringing to life LUX’s new Fine Fragrance positioning, Why? Brand Design transforms LUX’s range into a modern beauty icon.Agency: Why? Brand Design, SingaporeAgency website: http://www.whybd.com Creative Director: Florent de MaximyAccount Handling: Marion MicoudShort rationale: LUX is a heritage brand that is delighting more than 600 million women each day with its beauty products. The task of Why? Brand Design was to bring to life the new “Fine Fragrance Skin Treats” brand positioning, by metamorphosing LUX into a beauty icon that contemporary women would identify with. The usage of flowers as the main design element conveys the delicate scents of the LUX range products while shifting the brand into a more premium and feminine world. The rebranding experience is completed by a new bottle shape that achieves a double objective of expressing elegance and reducing the environmental footprint with a lesser use of material. The result is not only a visually striking range of SKUs, but also a series that exudes the different personalities of modern women, connecting with them on an emotional level.

Bala: Mexaheads packaging design

Brand: MexaheadsTitle: Mexaheads packaging design Branding & packaging design: BalaClient: Péektoys Art Toy design: PéektoysAgency: Bala, Mexico City, MexicoAgency website: http://www.bala.mx Creative Director: Enrique BedollaArt Director: Rodrigo Fernández de la RegueraIllustrator: Rodrigo Fernández de la RegueraPhotographer: Rodolfo NoyolaArt Toy design: PéektoysPublished: April 2014Short rationale (optional): Mexaheads is a brand of Art Toys inspired by Mexican culture.We were assigned to create the brand identity and packaging design for the collection of Pre-Hispanic Art Toys that we named Mexaheads, as the collection is characterized by the peculiarity of the huge shape of their heads.The pieces to be intervened needed to tell a story that would inspire the collector. Here, the heart of the project lies in the syncretism of the ancient Mayan culture and the trendy Art Toys, two apparently different aspects.An important detail is added to the POS, when bringing together several packages, intentionally generates a pyramid-shaped display, referring to one of the most representative icons of Mexican culture. Shortly Mexaheads will expand its collection as other cultures such as the Aztec would join.

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