The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Wheyhey announces summer of strategic partnerships in order to get closer to its target audience

Author

By Gillian West | Social media manager

April 17, 2014 | 2 min read

In order to align itself more closely with the kind of events enjoyed by its target audience protein ice-cream company Wheyhey has announced a series of strategic partnerships this summer.

Starting with Nike’s women’s running event, We Own the Night, on 10 May, Wheyhey will have a dedicated presence throughout the event in addition to a social media campaign and influencer participation throughout.

Following We Own the Night, Wheyhey will then join forces with the Spartan Race Series, Richmond’s Rugby Rocks Summer Social and Sevens in the City.

“Wheyhey has always had a close association with health and fitness, due to the products clear health benefits. However, this is the first time we have made a strategic decision to move more into sport on this scale. Summer is an incredibly key time for Wheyhey so we’re delighted to be partnering with such high profile events to make tasty health products within sport more accessible,” remarked Steph Page, marketing manager of Wheyhey.

On top of the partnerships the brand has also been building its sports ambassador portfolio bringing boxer David Haye, rugby star Sam Warburton and Team GB diver Jack Laugher on board.

Trending

Industry insights

View all
Add your own content +