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WeTransfer

WeTransfer signs creative partnership with Penguin books

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By John Glenday, Reporter

April 17, 2014 | 2 min read

File sharing platform WeTransfer has signed a creative partnership with Penguin Books which will see cover art from the publishers upcoming titles used as background wallpaper whilst downloads are in progress.

The works have each been conceived by leading designers and street artists and will be made available exclusively to WeTransfer before appearing anywhere else.

To mark the partnership the digital sharing site is exhibiting five covers from the publisher’s limited edition Street Art series, each of which will be made available to the site’s 20m monthly active users. Clicking on these will take the browser direct to Penguin’s site for further information.

Celeste Ward-Best, campaigns executive at Penguin commented: “We’re delighted to partner with WeTransfer to showcase the diverse talent and creativity of our artists and authors. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to the design community.”

Nalden, chief marketing officer and co-founder of WeTransfer, said: “Penguin is a company that we have admired for a long time. They have pioneered timeless design and innovative digital communication to ensure publishing remains relevant to a twenty-first century audience.

The unique look and feel of the Penguin brand sits neatly within the experience we look to deliver for our users. By showcasing these specially commissioned covers we are not only delivering beautiful imagery but offering huge creative opportunities for the Penguin brand.”

Amongst the titles to be included in the first run is Zadie Smith’s Embassy of Cambodia.

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