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Lycamobile promotes free call offering with video competition to support social media campaign

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By Gillian West | Social media manager

April 17, 2014 | 1 min read

Lycamobile is supporting its wider social media advertising raising awareness of its international calls offer with the launch of a video competition.

To enter the competition, which has a grand prize of £3,000 up for grabs; entrants need to make a short video or selfie based on the message, ‘Free calls between Lycamobile customers in Europe, USA and Australia with any top up’.

Of the activity, Lycamobile chairman, Subaskaran Allirajah, explained: “By connecting people across the globe, we understand the power of social media and more importantly how crucial word of mouth is for raising awareness of our products. I hope by launching this competition, it will encourage people to share the experience with loved ones, and I look forward to watching the final entries in due course.”

A portfolio of digital marketing activities will support the social media campaign with a selection of bespoke radio adverts created for Time FM 107.5, Time FM 106.6, Radio 1458 and Radio 1035.

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