Google praises product improvements and mobile for $15.4bn revenue in Q1
Google’s revenue for the first quarter of 2014 was $15.4bn, up 19 per cent from the same period last year, with its websites accounting for 68 per cent of total revenues.
"We completed another great quarter,” said Larry Page, CEO of Google. "We got lots of product improvements done, especially on mobile. I'm also excited with progress on our emerging businesses."
The results also noted that net loss from discontinued operations in the first quarter of 2014 was $198m, compared to $182m in the first quarter of 2013. This comes from the sale of Motorola Mobile in January 2014.
Further details from the Google Q1 report finds that aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of its network members, increased approximately 26 per cent over the first quarter of 2013.
However, average cost-per-click, which includes clicks related to ads served on Google sites and the sites of network members, fell approximately nine per cent over the first quarter of 2013.
Figures from eMarketer found that Google accounted for 32.0 per cent of all digital ad spending worldwide in 2013, with recent Nielsen Ad Dynamix research finding that Google is the 31st biggest ad spender in the UK.