17 April 2014 - 12:18pm | posted by | 1 comment

'Google has killed the pub debate' - study shows more than half of UK adults consult Google before friends and family

Study: Google is the first port of call for many peopleStudy: Google is the first port of call for many people

More than half of UK adults (58 per cent) would turn to Google for an answer before asking their partner, a study has shown.

The figure is much higher in the 18-24-year-old age range, where more than three quarters (77 per cent) of people surveyed would make Google a first pick when looking for the answer to a question.

The study of 2,000 UK adults conducted by Search Laboratory also showed that Google was more trusted in London and the north-west than any other area in the country, with 61 per cent of adults in the regions likely to consult Google before their partners on a question.

Ian Harris, CEO and founder of Search Laboratory, said: “Google is seen as a kind of oracle, when you type in a question to a search engine you almost always take the first results as gospel so it’s not surprising to see that we as a nation trust it more than our friends and family.

“The search engine has pretty much killed the pub debate as any argument is almost always ended by the phrase ‘I’ve Googled it…’, whereas 10, 15 years ago you might have heard ‘I’ve asked my mate…’ and I think it’ll be a long time before we start saying ‘I’ve Twittered it’.”

According to the study, Scotland has the highest number of people searching on Google at 10+ times a day while a third of those surveyed in Yorkshire said they don’t use Google search at all on a daily basis.

Comments

27 Apr 2014 - 11:24
Jayjaysheikh

Human brain is a better browser then google most of the time google answer safari cannot open link but human browser always answer....

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Meet the agency that's been profitable every year for 35 years

31/03/2015
Tayburn is the only agency to be included in the top 10 for...

FIS Case Study

30/03/2015
Fidelity Information Services (FIS) had two customers in...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...