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Deezer Vine

Deezer teams with Vine ‘superstars’ to boost brand awareness

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By Natalie Mortimer | N/A

April 17, 2014 | 2 min read

Music streaming service Deezer has launched a Vine-based campaign to boost brand awareness as competition in the music-streaming market continues to intensify.

The French company has been working with a collective of international ‘Viners’ to create a series of individual videos based on the social media site’s #vineception concept, where users create a Vine-within-a-Vine.

The campaign, which was created by digital agency Armstrong, runs until 23 April, with each Viner tasked with introducing their favourite aspect of Deezer.

Deezer's head of brand communication Romain Amblard said: "Deezer loves everything digital, so we are excited about seeing our Viners interpretation of the benefits of our service. The concept of Vineception is a playful one, where Viners can let their imaginations run wild, and Deezer will add some surprises along the way."

In addition, Deezer is asking music fans to create Vineceptions of their own, telling the world what music means to them using the hashtag #myvineception. Ten of the best entrants to the #myvineception competition will win a free subscription to the Deezer Premium+ service.

The videos will be released with the hashtag #Vineception on Deezer's Vine and Twitter accounts.

Deezer Vine

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