Cereal Partners UK offers consumers the chance to 'Win a Cow'
Cereal Partners UK, the umbrella name for Nestle Cereals including Cheerios and Shredded Wheat, has launched an on-pack promotion offering customers the chance to win a cow…well its milk.
The campaign is the first to be created for Cereal Partners UK by BD Network and offers consumers the chance to win a year’s supply of milk with a total of 84 grand prizes, one for every day the promotion runs.
In order to enter consumers must input the unique printed code featured on the pack online, in addition to the 84 year-long supplies an additional 250,000 pints of milk are also up for grabs.
“We really wanted to do something a bit different within the sector and bring a bit of fun to our customers. The ‘Win a Cow’ promotion BD Network has created for us ticks all the boxes; it offers real value to shoppers, is humorous and has great cut-through. We’ve been pleased by the response so far from retailers so are really looking forward to seeing how consumers respond now,” said Georgina Jones, promotions manager at Cereal Partners UK.
BD Network director, Darren Smith, added: “Breaking from the status quo is something few brands are comfortable doing so to be able to work with Cereal Partners UK on this campaign has been fantastic for the team here. The campaign really captured our imagination so we hope it will also capture the imagination of consumers too.”
To support the promotion an additional feature off-shelf in-store has also been secured, with sound activated mooing shelf barkers installed in Asda stores nationwide.
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