17 April 2014 - 11:52am | posted by | 0 comments

Arena appoints Taj Sohal as insight director

Arena appoints Taj Sohal as insight directorArena appoints Taj Sohal as insight director

Arena has appointed Taj Sohal to join the agency as insight director, where she will develop insight and planning strategies while leading a team of two analysts.

Joining from MediaCom, where she held the role of associate director, Sohal will now work across Arena's whole range of clients including Domino’s, Betfair, Blinkbox and Eurostar.

“The calibre of clients Arena has won in the last 12 months – brands like LG and Betfair – as well as the industry-changing work they have been producing, really drew me to this role. The team at the agency have a great reputation in the planning community and Arena is poised on the brink of growing to even greater heights,” she said.

Sohal will take up her new appointment immediately.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...