Arena appoints Taj Sohal as insight director
Arena has appointed Taj Sohal to join the agency as insight director, where she will develop insight and planning strategies while leading a team of two analysts. Joining from MediaCom, where she held the role of associate director, Sohal will now work across Arena's whole range of clients including Domino’s, Betfair, Blinkbox and Eurostar. “The calibre of clients Arena has won in the last 12 months – brands like LG and Betfair – as well as the industry-changing work they have been producing, really drew me to this role. The team at the agency have a great reputation in the planning community and Arena is poised on the brink of growing to even greater heights,” she said. Sohal will take up her new appointment immediately.