What would baby Spiderman do? Evian’s new #AmazingBabyRescueMe Twitter campaign reveals all
Baby Spiderman has taken to the @Evianwater Twitter feed in the second phase of the Amazing Baby & Me 2 campaign. In a campaign handled by We Are Social, followers are invited to share their dilemmas using the hashtag #AmazingBabyRescueMe, and Evian will respond with creative and funny solutions to these problems. Laurence Foucher at Evian, said: “To build on the success of The Amazing Baby and Me 2, we wanted to encourage people to engage with, rather than just watch, the film. Using social media platforms, we’re able to bring The Amazing Baby & Me 2 to life and leverage fans’ excitement in the weeks following the premiere of The Amazing Spider-Man 2 film release.” A Facebook competition is also set to run, asking fans how they would make the most of having a secret spidey sense. Four of the best answers will be selected daily, with winners rewarded with a limited edition Amazing Baby water bottle and cinema tickets to see The Amazing Spiderman 2. Deola Laniyan, senior account director at We Are Social, added: “People will often use Facebook and Twitter to discuss new film releases, and this campaign will tap into this by allowing people to engage with Spiderman concept, reinforcing Evian’s association with the film.” Evian will also undertake social listening in order to surprise social media users who are having a bad day with a personalised response from its Amazing Baby.