Mobile was top of the agenda for many attendees at Advertising Week Europe, but Nigel Morris, CEO of Dentsu Aegis Americas & EMEA, told The Drum that the industry should be looking beyond hand-held devices.
Morris hopped in the back of The Drum’s branded Ad Week taxi cab for a lift to his presentation which would delve into this ‘post-digital world’.
“We all love our devices but in the end we’ve got to think about a post-device world. Everyone puts up the picture of the Pope with all the mobile phones, I think that’s horrendous!,” joked Morris.
“Here is a truly global event, an event that you are personally at in history and you’re disintermediating yourself from that event.”
Experimenting with ways of removing that mobile barrier, Dentsu is playing with a headset device in Japan that synchs to a phone.
“It measures your emotions and if I am really engaged it takes a photo,” he explained.
“We’re understanding more and more about the brain and bout the cognitive sides of the brain.
“I’m not looking for my phone the moment the goal goes in, I’m there all the time but I’m still saving that experience for posterity and my ability to share it.”
Morris also spoke to The Drum about the impact convergence is having on marketing services and communications as well as his top priorities for the coming year.
This interview is part of the #Hailthedrum series conducted during Advertising Week Europe, which will run on The Drum website over the coming weeks. Our last interview with Channel 4's Krishnan Huru-Murthy can be found here.
The 'Hail The Drum' series was produced in partnership with Hailo and Media Agency Group. The wrap for the taxi was courtesy of Media Agency Group.