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UK Government

Dentsu Aegis Network appointed to government market research framework

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By Ishbel Macleod, PR and social media consultant

April 16, 2014 | 1 min read

The government has unveiled the list of suppliers on its new market research framework, with Dentsu Aegis Network the only communications agency on the list.

The contract, valued between £5m and £80m, will run for two years, will the opportunity to be extended for another two years.

Rob Horler, Dentsu Aegis Network Northern Europe CEO, said: “It is a huge honour to be the only media network to be selected by the government to join its market research roster. Our unparalleled research capabilities combined with an in-depth understanding of the rapidly evolving media ecosystem, means we are better placed than any “pure” research agency to help the government understand the communication environment and provide valuable research insights to support its projects and policy work.”

Dentsu Aegis Network will be involved in quantitative and qualitative secondary market research, strategic planning and development, and communications evaluations research.

Ipsos MORI, YouGov, Harris Interactive and more were also named on the list.

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