15 April 2014 - 10:07am | posted by | 2 comments

US Airways apologises after tweeting obscene image to irate customer

US Airways apologises after tweeting obscene image to irate customerUS Airways apologises after tweeting obscene image to irate customer

US Airways has been forced to apologise after sending an image of a woman engaged in a sex act with a toy plane to a customer who complained their flight was late.

The furore kicked off when Twitter user Alex (@Thatkatzkat) took to the micro-blogging platform to complain after her flight was delayed, tweeting: “You ruined my Spring break, I want some free stuff @US Airways H8 YOU,” to the airline.

In an unconventional response however the airlines social media team responded: “'We don’t like to hear this, Alex. Please provide feedback to our Customer Relations team here,” before linking to the graphic image.

The explicit picture was distributed to all 418,000 of the airlines followers for a full 22 minutes before being taken down, stoking a social media firestorm in the process.

Amongst those to comment were those who empathised with the unfortunate Twitter manager whilst others couldn’t help but laugh.

Issuing a more measured statement later US Airways said: “We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.”

It is thought the tweet may have been an in-house joke which was inadvertently made public.

Comments

15 Apr 2014 - 12:25
kenya77573's picture

All publicity is good publicity depending on how it is handled. I've never even heard of US Airways before this and now I would definitely fly them - they are human and they say sorry when appropriate - Public relations working well.

0
0
15 Apr 2014 - 22:49
ScallywagNYC76862

One can't help wonder why it took the airline a whole hour before it took the tweet down despite their insistence that it was just a human copy and paste error? Blame it on the hijaker right?

So much for belated apologies....but very yummy anyway.

http://scallywagandvagabond.com/2014/04/us-airways-account-tweets-mastur...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...