15 April 2014 - 10:07am | posted by | 2 comments

US Airways apologises after tweeting obscene image to irate customer

US Airways apologises after tweeting obscene image to irate customerUS Airways apologises after tweeting obscene image to irate customer

US Airways has been forced to apologise after sending an image of a woman engaged in a sex act with a toy plane to a customer who complained their flight was late.

The furore kicked off when Twitter user Alex (@Thatkatzkat) took to the micro-blogging platform to complain after her flight was delayed, tweeting: “You ruined my Spring break, I want some free stuff @US Airways H8 YOU,” to the airline.

In an unconventional response however the airlines social media team responded: “'We don’t like to hear this, Alex. Please provide feedback to our Customer Relations team here,” before linking to the graphic image.

The explicit picture was distributed to all 418,000 of the airlines followers for a full 22 minutes before being taken down, stoking a social media firestorm in the process.

Amongst those to comment were those who empathised with the unfortunate Twitter manager whilst others couldn’t help but laugh.

Issuing a more measured statement later US Airways said: “We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.”

It is thought the tweet may have been an in-house joke which was inadvertently made public.

Comments

15 Apr 2014 - 12:25
kenya77573's picture

All publicity is good publicity depending on how it is handled. I've never even heard of US Airways before this and now I would definitely fly them - they are human and they say sorry when appropriate - Public relations working well.

0
0
15 Apr 2014 - 22:49
ScallywagNYC76862

One can't help wonder why it took the airline a whole hour before it took the tweet down despite their insistence that it was just a human copy and paste error? Blame it on the hijaker right?

So much for belated apologies....but very yummy anyway.

http://scallywagandvagabond.com/2014/04/us-airways-account-tweets-mastur...

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...