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JWT confirms plans to rebrand, following ‘hunger for brand authenticity’

JWT has today confirmed plans to go back to its J. Walter Thompson Company name, as suggested by Sir Martin Sorrell.

Bob Jeffrey, worldwide CEO and chairman of JWT, told The Drum: “Throughout our history, JWT has been synonymously referred to as both JWT and J. Walter Thompson. The two monikers peacefully coexisted, in the press, in our own internal communications and by the industry at large.

“In planning for our 150th anniversary, it became abundantly clear that the world and our younger employees in particular, had a deep appreciation and hunger for brand authenticity. So, we embraced this and brought back a commemorative logo — the Owl and the Lamp — for 2014. At the end of 2014, on December 5th, our official birthday, we will return to the J. Walter Thompson name.”

JWT is running a yearlong program of events and activations to celebrate its anniversary. The agency has over 10,000 employees, spanning 200 offices and 90 countries.

The agency is also using the anniversary to celebrate the longitude of some of its clients, such as working with Unilever for 109 years, and with Nestle for 81 years.

Featured by The Drum