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Ad of the Day: Powerade - There’s Power in Every Game

Ahead of this year’s World Cup Powerade, the official sports drink chosen by FIFA, has unveiled its creative offering starring Spanish professional footballer Andrés Iniesta.

Created by Wieden+Kennedy Amsterdam the creative campaign includes TV commercials, print and OOH, documentary-style films, and a global digital activation that heroes real players.

Iniesta features as the face of the campaign with supporting stories from five amateur athletes from around the globe.

In addition to the glossy commercial (shown above) Powerade has also revealed the first in its documentary series celebrating American athlete Nicolai ‘Nico’ Calabria who was born with one leg. The short film (shown below) incorporates hours of home video footage weaved with live action to portray the raw and inspiring willpower of this young man.

The ambitious campaign launches in 40 markets worldwide ahead of the World Cup in Rio with the documentary streaming on Powerade’s YouTube channel and as a TV commercial in selected markets.

Agency: W+K Amsterdam
Agency Website: http://wkamst.com
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Additional Credits: Head of Broadcast Production: Erik Verheijen
Broadcast Producer: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Film Production: Production Company: Caviar Los Angeles
Director: AG Rojas
Director of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producer: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicolls-Lee
Audio Post: Main TVC - GCRS
Sound Designer / Mixer - Raja Sehgal
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Post Production: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production: Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions

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