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Ad of the Day: Powerade - There’s Power in Every Game

Ahead of this year’s World Cup Powerade, the official sports drink chosen by FIFA, has unveiled its creative offering starring Spanish professional footballer Andrés Iniesta.

Created by Wieden+Kennedy Amsterdam the creative campaign includes TV commercials, print and OOH, documentary-style films, and a global digital activation that heroes real players.

Iniesta features as the face of the campaign with supporting stories from five amateur athletes from around the globe.

In addition to the glossy commercial (shown above) Powerade has also revealed the first in its documentary series celebrating American athlete Nicolai ‘Nico’ Calabria who was born with one leg. The short film (shown below) incorporates hours of home video footage weaved with live action to portray the raw and inspiring willpower of this young man.

The ambitious campaign launches in 40 markets worldwide ahead of the World Cup in Rio with the documentary streaming on Powerade’s YouTube channel and as a TV commercial in selected markets.

Agency: W+K Amsterdam

Agency Website: http://wkamst.com

Executive Creative Director: Mark Bernath, Eric Quennoy

Creative Director: Alvaro Sotomayor, Rosie Bardales

Art Director: Mike Bond

Copywriter: Bernard Hunter

Additional Credits: Head of Broadcast Production: Erik Verheijen

Broadcast Producer: Tony Stearns, Lars Fabery de Jonge

Planner: Ben Armistead

Group Account Director: Kirk Johnson

Account Director: Courtney Trull

Account Manager: Alex Allcott

Art Buyer: Maud Klarenbeek

Project Manager: Stacey Prudden

Business Affairs: Emilie Douque

Film Production: Production Company: Caviar Los Angeles

Director: AG Rojas

Director of Photography: Frederick Backar, Michael Ragan

Producer: Geoff McLean

Executive Producer: Michael Sagol, Jasper Thomlinson

Editing Company: Whitehouse Post London

Editor: Russel Icke, Charlie Harvey

Audio Post: Wave Amsterdam

Sound Designer/Mixer: Alex Nicolls-Lee

Audio Post: Main TVC - GCRS

Sound Designer / Mixer - Raja Sehgal

Music TVC: Schmooz France

Artist TVC: Sanj SEN – Powerade 2014 Composition

Music Company TVC: Ultraschmooz

Post Production: Glassworks Amsterdam

Flame: Kyle Obley, Jesper Nybroe, Bob Rojien

3D: Tim Bolland, Simon Glas, Eva Kuehlmann

Telecine: Scott Harris

Producer: Armand Weeresinghe

Print Production: Photographer: Levon Biss

Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary

Production Company: Widescope Productions

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian