Soccer Aid 2014 to kick off with multi-format marketing campaign
Soccer Aid 2014, the charity football match, is set to take place on 8 June, and is being promoted through a multi-format marketing campaign created by Media Agency Group.
The game in Manchester is set to be promoted through taxi advertising, a 96 sheet billboard, six and 48 sheet billboards and a digital screen at Manchester’s Piccadilly Gardens.
Media Agency Group CEO Lee Dentith, said: “Soccer Aid is for a fantastic cause and we are thrilled to be working to promote the 2014 match throughout Manchester. Using such a range of advertising media across the city means full reach to a vast and diverse audience - ensuring maximum exposure and publicity in the lead-up to the June game.”
Names such as James McAvoy, Matt Smith and Paddy McGuinness are taking place in the event.
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Media Agency Group
Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.
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