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International Foreign Exchange appoints Rooster PR

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By Michael Feeley, Founder and chief exec

April 14, 2014 | 3 min read

International Foreign Exchange (IFX), a leading specialist foreign exchange consultancy, has appointed digital communications agency Rooster PR to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Launched in 2005, IFX has experienced 50-60 per cent growth year on year for the last three year. The company opened offices in Dubai (in May 2013) and Warsaw (March 2014) and plans to launch five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Tom Greenwood, COO at IFX, said: “With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.”

Rooster’s managing director, James Brooke, said: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on topics including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

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