Tight Briefs – the best of week seven: Stickers to hide the government's graphic cigarette pack warnings
For our seventh Tight Brief, we challenged our readers to design stickers to mask the ghoulish new standardised cigarette packaging which looks likely to be introduced by the government.
If the proposals become reality, branding on cigarette packs will be replaced by graphic images of the harm smoking can cause. The idea is that the packs will look so repulsive on store shelves, they'll put smokers off altogether.
From a design perspective, they'll be pretty ugly. So we challenged the creative industry to design stickers to conceal what lies beneath and put some smart design back into cigarette packaging. You've been voting for your favourites all week, and here's the top 10 as chosen by you...
10. Entered by Daniel Lewis
9. By Liberty Papworth
8. By Ciaran McCormick
7. By Christopher Cryer
6. By Ellie Bligh
5. By Tom Woods
4. By Sean Clayton
3. By David Yaghoobi & Rob Morris
2. By Paul Harvey
1. By Matthew Wyatt
Well done to this week's winner Matthew Wyatt, whose decided that the simple and classic cigarette branding of yore could be used as stickers on modern-day packs.
Matthew's entry has now been shortlisted alongside the previous six Tight Briefs winners in a special category at this year's Chip Shop Awards.
Keep your eyes peeled, as today's Tight Brief is just around the corner.