Echo power tools appoints Noah as agency of record as part of a change in brand strategy

Japanese power tool company Echo has named Noah as its agency of record for Europe, Russia and Australia following a competitive pitch.

Until now the brand has undertaken limited marketing in Europe and Australia with the appointment marking a change in strategy for the brand as it looks to grow international sales, competing with the likes of German brand Sithl and Swedish manufacture Husqvarna.

“We were blown away by the professionalism of Noah. They truly understand our business, the power tools category and the work we need our marketing to do. We also appreciated Noah’s integrated offer and their strong strategic vision for our brand,” said Echo international marketing manager, Joe Fahey of the appointment.

Cormach Moore, founding partner at Noah, added: “We are enormously excited about this win. Echo is a leading power tool brand with a fantastic range of products. They are already a market leader in Asia and North America and we now aim to help them take significant market share across Europe, Russia and Australia too.”

Noah’s brief includes TV, print, advertising and in-store communications.

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Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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