11 April 2014 - 9:48am | posted by | 0 comments

Bostik appoints Rule5 to push social media presence

Bostik appoints Rule5 to push social media presenceBostik appoints Rule5 to push social media presence

Adhesive producer Bostik has appointed communications agency Rule5 to develop a social media presence for its Blu Tack brand.

Work on a Facebook page is already underway with a blogger outreach programme set to target parents.

Bostik communications manager, Matt Hicks, said: “Social is a great fit for the Blu Tack brand. Driving engagement through Facebook will help to increase awareness and advocacy for our products in the stationery and craft categories.

“Rule 5 has an excellent understanding of digital and how it relates to our target audience, so we’re delighted to have the team on board.”

The Facebook page has been designed to provide a “community focus” for young parents and offer hints, tips and ideas on how to keep children entertained.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

UNIQLO - reaching new customers through integrated digital

22/10/2014
Challenge To engage with a younger and more fashion focused...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...