Affiliate Window partners with Birdback to launch offline voucher solution
Words by Natalie Mortimer and Sean Hargrave.
Performance marketing network Affiliate Window has partnered with card-linking platform, Birdback, to launch its offline voucher solution StoreWindow.
The solution allows online retailers to “reward” customers for purchases made in-store and allows publishers to promote these offers on their website.
Customers can register in-store cashback programmes, voucher, and loyalty schemes directly to their payment cards.
Once they see an offer they like, they enter their card details and automatically receive a discount when purchasing from that retailer in-store.
Edwyn McFarlane, head of publisher services at Affiliate Window says: “StoreWindow is an innovative solution that allows retailers to set the terms of promotion (as opposed to a continuous cashback scheme).
“The customisation capabilities of store locations, categories and duration makes this a really powerful marketing tool. We’re excited to see the potential that StoreWindow can deliver for retailers, publishers and consumers.”
Feather & Black, a bedroom and home furnishing brand, is the first retailer on the Affialite Window network to adopt StoreWindow.