The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

April 10, 2014 | 2 min read

Curb turned a London double decker bus into a TV bus, with one side covered with LED, as a new marketing platform that has now been used to promote the launch of London Live.

The Wi-Fi enabled bus with the 36 square metre TV screen has set off from Covent Garden and will tour London for fifteen days.

Live and pre-recorded content promoting the channel will be projected onto the screen, as well as the public being invited to project their selfies on the side.

Anthony Ganjou, the founder of Curb, said: “When a client asks us for ideas, sometimes, we have ideas that aren’t even yet possible, like when we cheekily helped Paddy Power crash the Ryder Cup with a campaign in which tweets were sky-written in the air over the course in real-time. With the cinema screen bus, we’re going one step further and have created something that not only delivers a unique campaign, but an entirely new way for brands to reach an audience through extraordinary content and social experiences.

“We’re proud to be involved with the launch of London Live and as double-decker buses are one of the most iconic sights in the capital, we’re confident this campaign will be remembered by Londoners and tourists alike for years to come.”

The content has been produced and will be controlled throughout the tour by digital out-of-home agency Enigma, with the ability to display tweets in real-time, as well as other real-time content.

Public Transport Outdoor Advertising

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