Simply Business invests £600k in first TV ad campaign
Business insurance broker Simply Business is set to launch its first TV ad campaign on 14 April to target the growing market of small businesses.
Business owner Rachel Halstead features in the ad
The multi-channel TV and digital campaign, by People Ideas & Culture, puts Simply Businesses’ customers in the spotlight, playing on the idea that there are other things they would rather do than shop for business insurance, allowing them to “vent” their frustration.
Jason Stockwood, CEO of Simply Business, commented: “As Simply Business has evolved and grown over time, we’ve concentrated on putting our customers at the heart of everything we do. Having well-served clients at the forefront of our advertising campaign adds strength and demonstrates this focus.”
Simply business has invested £600,000 in the campaign, which coincides with the first phase of its website re-launch to provide a more integrated experience.