Google enhances Google Stories campaign with fully-immersive 'Nightwalk in Marseilles' virtual experience
In order to enhance the latest chapter in its on-going Google Stories campaign Google Creative Lab and 72andSunny Amsterdam have created ‘Nightwalk in Marseille’, a captivating film with an immersive digital experience.
72andSunny Amsterdam was enlisted to help evolve the existing concept which tells inspiring stories about when human ingenuity collides with Google technology to make amazing things happen.
‘Nightwalk in Marseilles’ follows a woman named Julie as she explores the streets of Marseilles, documenting the places and people she discovers to create what she calls ‘Promenades Sonores’. Julie’s Google Story chronicles her mission to battle negative misconceptions which surround the city and reveal the true Marseille – both gritty and beautiful.
The digital experience then picks up where the film ends, inviting people to join Julie on an interactive Streetview tour of the city a night. Using Google Maps the ‘Night Walk’ enables users to virtually experience one of Julie’s promenades through the Cours Julien neighbourhood of Marseille.
Virtually travelling along the city streets users can watch videos of street art being created, see panoramic views, read facts about the city from Google and even watch a live jazz performance.
Former Google Stories campaigns have featured SB.TV’s Jamal Edwards and Cambridge Satchel Company founder Julie Deane.
Content created with:
72andSunny
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