Fox’s Biscuits has appointed Cheil UK to handle its strategic digital and social media, following a competitive pitch process.
Appointed earlier this month, Cheil will now be responsible for both the planning and implementation of high impact, consumer facing tactics to deliver Fox’s overarching brand strategy.
The team will report into Letty Edwards, board marketing director for Fox’s Biscuits, who said of the appointment: “Cheil has excelled both strategically and creatively during this initial period which has confirmed them to us as the right agency partner for the next phase of Fox’s growth. This exciting partnership will see Cheil continue to support the brand, and its loyal 600,000+ online following, to both grow its online fan base by delivering new and creative content to increase engagement.”
Matt Pye, COO at Cheil, said that the role of the agency will be more than just brand engagement through digital and social channels – “we’re looking to build a targeted content strategy focused on converting that interest into sales.”