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Ad of the Day: citizenM (New York) - Swan Song

When you watch this commercial for citizenM by PES, you're already aware that you're witnessing something pretty special before the twist comes along... and then you know are. The sexy performance by two swan-shaped towels on the bed combined with the innuendo of the champagne cork popping out of the bottle appears to be a tongue-in-cheek tribute to the heart-warming effect of a romantic night in a hotel. What happens next... well, judge for yourselves.

Creative Agency: KesselsKramer

Creative: Frank Anselmo / PES

TV Producer: Amy Jadine van Der Veer

Film Production: PES Film / RESET / Stoopid Buddy Stoodios

Director: PES

Executive Producer: Sarah Phelps

Photography: Helder K Sun

Animation: Dillon Markey

Ad of the Day is brought to you in association with David Reviews.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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