SHIFT hire Kate Burns to spearhead European expansion drive
LA-based social advertising software firm SHIFT has announced the appointment of Kate Burns to spearhead the firm’s expansion into the UK and European markets.
The former AOL Europe CEO and Google director will be tasked with driving local adoption of SHIFT’s Open marketing Cloud, a tool for providing planning, advertising for analysing social marketing campaigns for the likes of Facebook, LinkedIn and Twitter.
James Borow, co-founder and CEO of SHIFT, said: “Expanding our international footprint and the solutions we provide marketers is one of our top priorities. Global advertisers are challenged with driving the right message to the right audience at a local, regional and global level. We’re committed to delivering technology that allows marketers to leverage the data and advertising solutions they need to reach their customer, wherever they are and at anytime.”
Burns added: “International advertisers are facing some of the same challenges as US advertisers. Consumers are spread across devices and channels, making it extremely difficult for marketers to engage with customers at scale and achieve their business results.
“I look forward to working with global advertisers to leverage SHIFT’s Open Marketing Cloud to make smart, real-time decisions that help maximise their ROI across Facebook, Twitter and LinkedIn.”