R&R Ice Cream times first Cadbury-branded launch with Easter releasing Crème Egg Mini Cones

The Mini Cones are times to coincide with Easter

Own label ice cream manufacturer R&R Ice Cream has worked with design brand agency Chilli UK to launch a range of Cadbury Crème Egg branded lines in time for Easter.

The work follows R&R's partnership with the Leeds-based agency to rebrand the Kelly’s of Cornwall brand. R&R engaged Chilli UK to design packaging for a number of Cadbury ice cream products with the Crème Egg Mini Cones being the first release to the market.

Future launches include Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Crunchie Blast, and Cadbury Nuts about Caramel.

R&R won the Cadbury ice cream licence as part of its acquisition of the Fredericks Dairies business last year, which previously held the licence to manufacture the brand.

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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