R&R Ice Cream times first Cadbury-branded launch with Easter releasing Crème Egg Mini Cones
Own label ice cream manufacturer R&R Ice Cream has worked with design brand agency Chilli UK to launch a range of Cadbury Crème Egg branded lines in time for Easter. The work follows R&R's partnership with the Leeds-based agency to rebrand the Kelly’s of Cornwall brand. R&R engaged Chilli UK to design packaging for a number of Cadbury ice cream products with the Crème Egg Mini Cones being the first release to the market. Future launches include Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Crunchie Blast, and Cadbury Nuts about Caramel. R&R won the Cadbury ice cream licence as part of its acquisition of the Fredericks Dairies business last year, which previously held the licence to manufacture the brand.