'Portas Pilot' town Stockport Old Town awards branding, design and website brief to Ahoy
Stockport Old Town has selected Ahoy to carry out its branding, design and website development following a competitive pitch against five other agencies. The agency has now been tasked with developing an identity in-keeping with the nature of the Old Town in addition to developing a fully responsive site that will make discovering the area as interactive and engaging as possible. The brand identity will step away from the traditional, historical perception of Stockport town and move toward something more contemporary and forward thinking and follows the ‘Portas Pilot’ funding won by the town. “Creating a strong brand and innovative website for Stockport Old Town is so vital when it comes to promoting the area as a destination to visit. Mark and the team at Ahoy completely understood what we were trying to achieve with our vision for Stockport Old Town, in that we wanted it to be bold, innovative and forward-thinking, and I can’t wait for it to all come together,” commented Jon Barratt, organiser of The Teenage Market and member of Stockport’s Portas Pilot team. Geometric shapes inspired by significant buildings in the town – such as Robinson’s Brewery, The Plaza and Stockport Market - will form the basis of the logo with the responsive site acting as a central hub that promotes events happening in the area as well as sharing news. Retailers will also be able to upload their news, product updates and contact details via a tiered administration system. The site will also provide guides and information targeted at retailers considering bringing business to the Old Town. Matthew Kershaw of Greater Manchester Chamber of Commerce and chair of Stockport’s Portas Pilot team added: “Ahoy’s pitch fitted perfectly with what the group wanted and we’re looking forward to working with them and the traders to produce a site that looks great and has excellent content.” The branding and design from Ahoy, once complete, will be rolled out across all marketing collateral, including email, direct marketing and print.