8 April 2014 - 5:17pm | posted by | 0 comments

Paddy Power recreates 'Scouser's third wish' creative from last year as Liverpool top the Premier League table

Paddy Power has updated the 2013 ad suggesting good things come in threesPaddy Power has updated the 2013 ad suggesting good things come in
Paddy Power recreates 'Scouser's third wish' creative from last year as Liverpool top the Premier League table
Paddy Power recreates 'Scouser's third wish' creative from last year as Liverpool top the Premier League table

With this weekend’s football results seeing Liverpool top of the Premier League and now 13/8 to win their first title since 1990, bookmaker Paddy Power has resurrected its ‘Scouser’s third wish’ creative from last year on Europe’s largest full motion digital screen.

First run in May of last year, the creative followed the passing of Margaret Thatcher and the retirement of Alex Ferguson. At the time Liverpool were sitting in seventh place in the Premier League table with odds of finishing top in 2013/14 at 25/1.

Eleven months later Brendan Rogers' side are now sitting above all the pre-season favourites and look certain to be returning to the Champions League. In a double swing for the city, Everton are 6/4 to sneak into the top four after defeating Arsenal on Sunday.

A Paddy Power spokesperson commented: “A gritty win for Liverpool on Sunday sees them go to top of the league with just five games to go. It looks like our scouser with the magic lamp has just used their last wish although Man City will be doing all they can to try and spoil the mystic party.”

Recognising this ‘third wish’ turn of events, Paddy Power has updated the copy from its 2013 creative, complete with the club's new title odds.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Sunderland AFC

08/09/2014
The Client Sunderland Association Football Club is a...