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Maxifier appoints Aaron Letscher to lead sales, partnerships and account management

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By Ishbel Macleod, PR and social media consultant

April 8, 2014 | 1 min read

Maxifier, the total performance optimisation platform, has appointed Aaron Letscher as chief revenue officer, where he will look to grow the performance of the company.

Previously senior vice president of client and product strategy at Evidon, Letscher will lead the sales, partnerships and account management teams.

“In our industry there has been a distinct lack of investment and innovation by ad tech companies to support the publisher’s direct sales efforts, so Maxifier’s proposition is really appealing to me,” explained Letscher.

“The action-orientated nature of the platform – and, critically, the ability to tie investment back to real performance – means the business is in an excellent position to take advantage of the growth opportunities available by addressing publishers’ key challenges. I look forward to being part of this growth and helping to develop the business.”

He will report into Maxifier CEO, Denise Colella, who said the appointment comes as part of a strategy “to build out a strong, experienced team to develop a scaleable global business”.

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