Online takeaway service Just Eat is challenging the fame hungry – or just plain hungry – with a UK-wide talent contest as part of a new UGC Digital campaign, #SingForYourSupper.
In order to enter, contestants must send a video of themselves singing a takeaway-inspired song along with the hashtag #SingForYourSupper to Just Eat’s UK Twitter or Facebook accounts. Judged weekly, entrants will be in with the chance of winning up to £249.99 worth of takeaway vouchers or a host of other prizes, with the best, worst, most original and most entertaining participants all being rewarded.
The socially powered campaign will be helped along by Just East and its creative agency Ralph who have crowd-sourced influential and creative talent across YouTube, Twitter and Vine to create their own content which encourages their followers to get involved. Campaign supporters include one of Time Out’s Top 10 comedians on Twitter, Bec Hill; Duke Beatbox, of X Factor fame (shown below); the South London choir and more.
Lucy Milne, UK marketing director at Just Eat, explained: “"#SingForYourSupper reflects the fun and engaging side of our brand perfectly, bringing to life our playful personality and tone of voice.
“There’s also an intrinsic link between music talent shows and takeaway, both often providing the centrepiece to a perfect night in. We have an incredibly vibrant and engaged audience on social, so we’re really excited to see what our fans have to offer as the campaign rolls out over the coming weeks.”
Ralph creative director, Chris Stack, added: “We love the fun and simplicity of the idea. Sing for us and we'll give you something in return. We're looking forward to seeing what the ravenous Great British public serve our ears over the next three weeks.”
The campaign will run from now until 25 April across Just Eat’s social platforms.