Retro arcade game ‘Space Invaders’ has been revived by The Big Yellow Self Storage Company as part of an OOH push at Westfield, Shepherd’s Bush created by CHI & Partners.
The interactive six-sheet housed on the ground floor of the shopping centre invites shoppers to scan a QR code to turn their mobile phone into a controller that will enable them to play an altered version of the 70s classic.
Alterations made by the brand include changing aliens to 8-Bit pixel household clutter and furniture such as wardrobes, lamps, sofas and bikes, making players clear space as they go to fit in with The Big Yellow Self Storage ethos: ‘Get some space in your life’.
Ben Stump and Simon Findlater created the work with Damien Courage working on design; The Confessional was the digital production company behind the game.
An additional 20-second video of the game which is not interactive also appears as part of the promotional push on a digital 48-sheet screen at Fenchurch Street Station.