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Average of 20% working in UK marketing are eyeing new jobs according to Reed salary survey

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By Stephen Lepitak, -

April 8, 2014 | 3 min read

The London marketing industry continues to lead the way when it comes to UK employment seekers in comparison with the rest of the UK, with an average of 20 per cent of those working in the sector currently looking to move job within the next year.

According to Reed Marketing & Creative’s annual Salary Study, compiled through an online panel of 2,417 people working within the marketing industry across the England, Scotland, Wales and Northern Ireland, nearly half of employees polled in London (44 per cent) said that they were actively looking for a new role in the next year.

The numbers fell across the rest of the UK with Scotland and Northern Ireland (29 per cent), the South West (33 per cent) or the North West (36 per cent), North East (29 per cent) and Wales (40 per cent). Meanwhile, Yorkshire was 32 per cent and the Midlands responded with 27 per cent saying they wanted a new job.

Interestingly, less than one third of managers (29 per cent) admitted to worrying about losing talented individuals from the organisation, with 36 per cent saying that training and development was their main way of retaining talent levels.

The survey also revealed that London based account directors made between £50,000 - £80,000, while London based account managers make between £35,000 - £57,000 a year. Account executives in London made between £20,000 - £35,000.

Meanwhile, creative directors in London made between £55,000 - £85,000 while digital account directors were on salaries between £45,000 and £80,000.

Despite this, almost three quarters (71 per cent) of employees in the marketing and creative industry did not receive a pay rise within the last 12 months.

Catherine Maskell, head of marketing at Reed, highlighted the positivity that marketing and creative agency staff were feeling secure in their current roles amid an improving economy.

“What this also reveals, however, is that with security comes confidence, which in turn encourages people to think about their next move, so employers need to be able to respond to this quickly to stop talent jumping ship,” she added.

Below is an infographic with further statistics from the survey.

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