The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

April 7, 2014 | 1 min read

Bedding specialist Slumberdown has unveiled a new six-figure campaign with The Individual Agency and Good Relations Regional.

The campaign includes national advertising, revamped packaging, animations, e-shots, POS material, media relations, competitions, social media and an updated website.

The campaign centres around the SleepSeeker family, 11 animated characters that Slumberdown’s target audience, can relate to.

Slumberdown sales and marketing director, David Page, said: “The Slumberdown brand grew exponentially last year. Our business strategy is to grow the brand 50 per cent year-on-year and become the UK’s leading filled bedding brand for consumers and retailers alike.

“With such ambitious plans we’ve invested significantly in this integrated marketing campaign, which will engage and resonate with our target audience and will be a key element in gaining market share.”

The campaign also includes a partnership with Professor Jason Ellis, a sleep expert at the Northumbria Centre for Sleep Research.

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