National Trust appoints Jam to handle social media activity
The National Trust has appointed Jam to handle social media activity following a competitive pitch.
Appointment: Jam will handle social media
The agency has been tasked with promoting the charity to a wider audience using social media, and its first job will be developing the creative platform supporting the Trust’s national brand campaign this summer.
Mark Scott, marketing agency director at the National Trust, said: “We are delighted to be working with Jam on our national marketing activity.
“Our social channels have developed really well over the last couple of years and will be an increasing focus for us. Through their strategic and creative thinking, Jam will be key in helping us continue to evolve perceptions of the Trust and opening up conversations with new and existing audiences.”
The National Trust has a community of nearly 400,000 people connected through its social channels.
The news follows the appointment last week from National Trust Wales of Weber Shandwick Manchester for a culture, heritage and tourism brief.
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