Internet and catalogue retailer JD Williams appoints ZPR to handle PR activity
Internet and home shopping catalogue retailer JD Williams has appointed ZPR to handle PR activity.
Appointment: ZPR will handle PR activity
The specialist retail and fashion agency will work with the company’s newly appointed director of global communications, Ed Watson, and in-house marketing team to promote its autumn/winter 2014 range.
Zaria Pinchbeck, managing director at ZPR, said: “We look forward to working with Ed and the team to help JD Williams create an authoritative buzz, awareness and respect in the fashion world for what is a truly inclusive brand, yet currently a relatively unknown one in the media, in spite of its vast and loyal customer base.”
The 140-year-old retail company is part of the N Brown Group and has more than two million customers and 4,000 employees.
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