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Asda Advertising George

George launches campaign for ‘real summer days’

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By Natalie Mortimer, N/A

April 7, 2014 | 2 min read

George at Asda has today (7 April) launched a summer campaign entitled ‘Real Summer Days’, playing on the unpredictable nature of the British summer weather.

The multi-channel campaign, developed with Publicis Blueprint and Fallon, is set to run for eight weeks across outdoor, TV, print, online and digital media as well as in store at PoS.

It follows on from last year’s summer campaign, which saw the retailer “prepare” the nation for all weather, and includes anoraks, ‘summer style’ hoodies, umbrellas and wellies alongside swimwear.

Fiona Lambert, George brand director said: “Our latest campaign showcases not only our new on-trend ranges for summer, but also our dedication to providing inspirational and stylish fashion solutions for the nation at affordable prices. We have summer covered for the UK whatever the forecast.”

George.com will also be launching an online ‘Real Summer Days’ shop, which will adapt its style advice to changes in the weather being experienced outside.

Asda Advertising George

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