DigitasLBi promotes Pipa Unsworth to chief product officer
Global marketing and technology agency DigitasLBi has promoted Pipa Unsworth to the position of chief product officer.
Unsworth, who joined the agency in 2007 and previously lead the global rollout of its CRM, will be responsible for driving client adoption of DigitasLBi's Marketing Cloud solutions across its entire global footprint, which spans 40 offices in 25 countries.
Luke Taylor, global chief executive officer, DigitasLBi, said: “Pipa has been a part of our leadership team for many years, successfully embedding new service offerings and strategic programmes across international offices. With her combined consulting, marketing and product experience she is uniquely positioned to forward the development and deployment of our Marketing Cloud across our key clients.”
Prior to DigitasLBi, Unsworth was deputy managing director of digital agency Syzygy. She has also held senior leadership roles at Siebel Systems (now Oracle) and Prime Response (now Pegasystems).
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