Say our name however you like, Nisa set to state in new ad

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By Ishbel Macleod, PR and social media consultant

April 6, 2014 | 2 min read

Following a teaser ‘You Say’ campaign, Nisa is set to launch a TV ad on Wednesday morning saying that it doesn’t care how people pronounce its name.This comes after years of confusion of if the name should be pronounced ‘Nicer’ or ‘Neesa’.

However, COO Amanda Jones told The Grocer that the company had decided against pushing everyone to pronounce the name one way, saying, “it’s whatever you want it to be”.Teaser ads on Twitter and Facebook ahead of the ads launch on 9 April have seen the company end messages ‘we say’ and ask ‘you say...’ with the famous ‘we say potato’ making a mention in one.

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