Volkswagen extends partnership with MediaCom for three years
Volkswagen Group has extended its relationship with MediaCom for another three years, having joined in 1998.
The renewal of the partnership will see Mediacom continue to provide media planning and buying for brands such as VW, Audi, SEAT, Skoda and VW Commercial Vehicles.
MediaCom chief executive and worldwide chairman, Stephen Allan said: “We’re delighted to be continuing our long and successful relationship with the Volkswagen Group for the next three years.
“Working together for more than 15 years has enabled our experts to truly understand the needs and ambitions of all five brands as well as the mindset of potential purchasers. In the next three years, we’ll be working hard to take that even further and understand how purchase decisions change and evolve as the media landscape continues to develop."
The agency is also set to add commercial vehicle brand MAN to its list of brands.
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