Transline Group appoints Weber Shandwick to support international growth plans

Weber Shandwick will provide a corporate communications campaign to target prospective clients looking either to train existing staff or make new hires. PR activity will also look to attract new candidates seeking roles in the logistics sector, which is currently facing a skills shortage.

Paul Beasley, joint managing director at Transline Group, said: “Weber Shandwick’s global presence in the markets that we operate in will allow us to build on our international success and grow our footprint further. We were impressed with the Manchester team’s corporate communications credentials, and its unique position in the north means that we can work together to capitalise on the growth we are seeing across the UK and beyond.”

Jessica Wilkinson, who will lead the account at Weber Shandwick, said: “The logistics sector keeps the wheels of UK industry turning, yet fewer talented people are pursuing careers in this area. Through a campaign designed to target both logistics firms and potential recruits, we will work with Transline Group to raise awareness of the firm’s success, while tackling the issue of skills shortages in the industry.”

In the UK, Transline Group has five specialist divisions – Industrial, Driving, Technical, Training and Permanent – and operates from 66 locations around the country.